Primary Research is research you
do yourself, such as researching into a source or other things such as questionnaires, interviews and surveys.
"Primary
research is research you conduct yourself (or hire
someone to do for you.) It involves going directly to a source – usually
customers and prospective customers in your target market – to ask questions
and gather information."
-https://www.questionpro.com/blog/primary-research/
Primary Research I've had to do was in my Marmite Advert, in which we done a survey for it to see if we can target our primary audience precisely. (Questionnaire-https://www.surveymonkey.co.uk/r/D6KBK3T).
-https://www.questionpro.com/blog/primary-research/
Primary Research I've had to do was in my Marmite Advert, in which we done a survey for it to see if we can target our primary audience precisely. (Questionnaire-https://www.surveymonkey.co.uk/r/D6KBK3T).
An
example of Primary Research in the Major movie industry is Spider-man (2002),
in which the development team showed random audience people sections of their
film and then asked them questions about it, such as "was he good as
Spider-man". Which then led to a lot of information for the team making the film to work with (Sony) - and hence the film was released and people were overall happy with everything, and this was due to the primary research as it allowed them to make any necessary changes if required.
Secondary
Research is where you look for information in books or online, such as
finding old questionnaires relevant to your movie.
"Secondary research is when you use data already collected from other peoples work. They have done the questionnaires or experiments with people. You then use this research to find out what you need to know to complete your own research."https://en.m.wikipedia.org/wiki/Secondary_research
"Secondary research is when you use data already collected from other peoples work. They have done the questionnaires or experiments with people. You then use this research to find out what you need to know to complete your own research."https://en.m.wikipedia.org/wiki/Secondary_research
Secondary Research I done in my Marmite Advert, was that I looked at an older
Marmite Advert which was banned; and determined what it was that caused it to
be banned.
Secondary
Research in the major movie industry is where companies such as Warner.Bros, will use Disney/Marvel films; and see how successful they are and what people liked about their films - as Warner.Bros originally made DC films too dark, but after seeing other marvel films do well, with reviews preaching the humor and lightness - Warner.Bros took this research they gathered from the marvel reviews, and now, Warner.bros and DC films are becoming more successful in the ‘hero’ genre as a result.
Advantages
of Primary over Secondary research is that you get more personal feedback,
hence meaning that its more reliable.
An Advantage of secondary over primary research is that its easier, and likely to be a lot more of it - hence meaning less work and more reward.
I believe that Primary Research is more important because its more relevant, as secondary research leaves a lot of big gaps in terms of basic need to know things, such as whether or not an audience member will actually enjoy a film, like how I done with my Short film I am creating now called “Washed up” - where we got our entire classes verbal response on whether or not they wanted to do a film about a band losing a member to drugs.
An Advantage of secondary over primary research is that its easier, and likely to be a lot more of it - hence meaning less work and more reward.
I believe that Primary Research is more important because its more relevant, as secondary research leaves a lot of big gaps in terms of basic need to know things, such as whether or not an audience member will actually enjoy a film, like how I done with my Short film I am creating now called “Washed up” - where we got our entire classes verbal response on whether or not they wanted to do a film about a band losing a member to drugs.
Quantitative
research is the use or numbers, such as when a film gets reviewed, its often
rated out of ten; ten being great, and zero being bad.
"Quantitative Research is
used to quantify the problem by way of generating numerical data or data that
can be transformed into usable statistics. It is used to quantify attitudes,
opinions, behaviors, and other defined variables – and generalize results from
a larger sample population."
Quantitative
Research I have had to conduct is in my Marmite Advert, in which we asked
viewers to rate the advert out of five stars.
Specific examples from the professional industry is with Rotten Tomatoes or
IMBD, in which all films are rated on these websites. Such as Joker getting 8.5/10 by IMBD.
Qualitative Research is for when you want to get an understanding of underlying reasons, opinions and motivations.
"Qualitative
Research is primarily exploratory research. It is used to gain
an understanding of underlying reasons, opinions, and motivations. It provides
insights into the problem or helps to develop ideas or hypotheses for potential
quantitative research."
https://en.m.wikipedia.org/wiki/Qualitative_research
Qualitative Research I've done is in my marmite advert, in which we looked at an old, banned advert from marmite; it was banned because they upset certain viewers with their mocking of animal caging. So as a result of this, we didn't want to do anything related to animals to avoid upsetting people.
https://en.m.wikipedia.org/wiki/Qualitative_research
Qualitative Research I've done is in my marmite advert, in which we looked at an old, banned advert from marmite; it was banned because they upset certain viewers with their mocking of animal caging. So as a result of this, we didn't want to do anything related to animals to avoid upsetting people.
Examples from the professional industry is Avengers: End Game, in which they
gave women more power in the final fight so they didn't get women offended -
they likely researched this to make sure no one was offended by something like
this before, as it can be seen as a bit forced.
Advantages of Quantitative Research is that its very simple and a lot less time consuming, it just tells you what the overall liking of the film was and that's it - such as an IMBD rating.
Advantages of Qualitative Research is that it's much more in-depth and tells you what it is people liked or disliked - this aids in letting a film director know what to do and what not to do.
Overall, I believe that Quantitative Research is more useful as it gives you a
quick and easy insight to what kinda things people like - and then you can mimic some of the core values of that successful film, an example of this is again with DC copying Marvel’s lightness - such as “Shazam!”, which got good reviews as a result of this.
BARB creates the audience figures, these allow us to see who is watching what, and at what times.
IMBD is a site which tells you everything you need to know about a film, actor or even the directors/ crew members. They also give reviews on the films. As well as giving showtimes for any film that's being shown in cinemas near you.
Audience/
market research is where you find out what kind of films attract what audiences
- such as films like Frozen attract young girls, or shows like downtown abbey attracting middle-aged women.
"Audience research is defined as any
communication research that is
conducted onspecific audience segments to gather
information about their attitudes, knowledge,interests, preferences, or
behaviours with respect to prevention issues."
https://www.slideshare.net/mobile/AnnieRose95/audience-research-22808080
Audience research I've had to conduct is in my marmite advert, in which we found out what kind of people eat and enjoy marmite - which was primarily middle-aged, middle-class men. An example of audience research in the professional industry is with Frozen, in which they aimed at young girls, but also added things in for young boys too - like the blue colour scheme and 2 main male characters. This is a good example because it clearly shows and coneys that Disney as an organization, had done a lot of research into their audiences, and as a result knew how to attract a male audience to a seemingly preferably female audience, they done this with their information they gathered over the years - such as boys liking the colour blue.
Audience research I've had to conduct is in my marmite advert, in which we found out what kind of people eat and enjoy marmite - which was primarily middle-aged, middle-class men. An example of audience research in the professional industry is with Frozen, in which they aimed at young girls, but also added things in for young boys too - like the blue colour scheme and 2 main male characters. This is a good example because it clearly shows and coneys that Disney as an organization, had done a lot of research into their audiences, and as a result knew how to attract a male audience to a seemingly preferably female audience, they done this with their information they gathered over the years - such as boys liking the colour blue.
Production research is when you find out if you are actually able to make the film you want to - this involves budget and viability. Essentially it is the whole production process.
"Production research is always needed
when developing a new product. It is research to help give
information on the characteristics of the product. It focuses on the production of a product, in
other words, how it's made."
https://www.slideshare.net/mobile/marleylong/audience-27055236
Production research I done was in my short film, in which we had to find the budget for the fake wine and cutlery, we also wrote a calendar for the film, where we mentioned everything we would do on the certain day. Fortunately, the film was very cheap and was designed this way in order to allow us to make the film.
Production research I done was in my short film, in which we had to find the budget for the fake wine and cutlery, we also wrote a calendar for the film, where we mentioned everything we would do on the certain day. Fortunately, the film was very cheap and was designed this way in order to allow us to make the film.
An example of production research in the professional
industry is with Star Wars: A New Hope had a budget of 11 million USD
- which was mostly spent on set locations and costumes; as well as the
brilliant CGI of the time; they then of course set out timed dates with where and what they’d film, as well as editing time - which took up most the production time due to George Lucas’ obsession with digital movies.
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